Beet It was brought to market by James White Drinks in 2008. It is the first company which produces a pressed beetroot drink in the United Kingdom. Their products including Beet It Organic and Beet It Sport are certified organic by the Soil Association from day one. Their signature product, Beet It Organic beetroot juice is vegan-friendly. It has the natural sweetness of beetroot and makes a daily healthy drink for everyone!