Abe was born allergic to nuts, peanuts, eggs, sesame, soy & seeds. When Joby (Abe's Dad) and Marty (Abe's Uncle) started a commercial bakery, Abe couldn't eat anything they made.
Abe’s severe food allergies made being a kid rough. At parties, he was the only one eating fruit and crackers while his friends ate cookies and cupcakes. Even at home, Abe sat alone with something safe like a piece of mango or yesterday’s left-overs while his siblings munched on their favorite treats.
So in a fit of inspiration, Joby and Marty created a line of scrumptious vegan and allergen-free muffins that Abe could eat anytime and more importantly, feel like one of the gangs.